Monday, December 28, 2009

Brenda’s List - 15 Must Read Social Media Books in 2010

Preferring to get my news and current events online these days, I don’t buy actual newspapers or magazines very often. I download and read the occasional e-Book, yet I still like buying a real hold-it-in-your-hand hardcopy book. Fiction or nonfiction, I like writing notes in a book and earmarking the page beginning a section I want to reference again. I like keeping the actual book on a shelf in my library. I like taking a book on a plane with me. I like curling up on the couch with a cup of tea with a fire in the fireplace and reading a good book for a few hours. I’m on the computer 4-6 hours most days. Yet, I still read a lot and find my passion this year was the topic of social media. I have read 2-4 books a month on this topic in 2009. More and more of my executive consulting business revolves around social media marketing campaigns, and I enjoy this work immensely.

Tuesday, December 22, 2009

TACOs for Christmas Breakfast

Every Christmas my husband loves to tell everyone the “Brenda Christmas Taco” story. Nothing is private in our family. Nothing is private online either, but we will get to that in a few minutes. In 2006, we traveled with my mom from our home in Chicago to my home state of Arizona to celebrate Christmas with my twin sister and her then-boyfriend, now-husband in Mesa.

Mom stayed at my sister’s townhouse, and we stayed at a nearby hotel. I selected this hotel because it was more of a studio apartment than a hotel room, but secretly more important to me, it was across the street from Macayo’s – my favorite Mexican restaurant in the valley. I have lived in three states since moving from Scottsdale this last time in 1997. I constantly crave good Arizona style Mexican food. It really can only be found in Arizona and at Macayo’s in particular. The week before Christmas, I was excited to see my sister, but  I was just as excited to have Macayo’s tacos, enchiladas, and cheese crisps every day of our 10 day visit.

Tuesday, December 15, 2009

Privacy & Reputation Guidelines for Job Hunting in the Internet & Social Media Era

If the most recent presidential elections of George W. Bush and Barack Obama should have taught us anything; it is that yes, what you did 20 years ago in your military service or whom you have associated with in the past, even casually or just in college, can come into public focus at any important point in your life. Even for those that may never aspire to be POTUS, what you do now without thinking can and will make a difference in your life and may even haunt you for years. This is a more severe reality for all people seeking employment than in any other time in history as we are all now in the era of the Internet and social media. The newspapers and magazines from past generations eventually got thrown away, and there was something to the saying “Today’s news is tomorrow’s garbage wrapping.” Today, we don’t wrap garbage in newspapers even if we still buy an actual newspaper. News doesn’t get thrown out with the garbage daily and generally forgotten by next week. Today, today’s news is forever news. Even newspapers with news articles from former generations are being digitized and stored online available for anyone to search in an instant and read, so in today’s reality, even news from 1909 is now forever news in 2009.

Tuesday, December 8, 2009

Privacy & Social Media - Q&A with Privacy Solutions' Chief Privacy Guru™ Darity Wesley

Have you considered what your “proprietary information” is in the world – especially in the world of social media and social networking? Whether you are an individual, a business, or a brand, you do indeed have proprietary information that is valuable and worthy of protection. Every business understands the importance of maintaining the sanctity of intellectual property, brand reputation, company image, and law & regulation adherence. Every individual is aware of the need to value the privacy of their social security number and financial accounts information to protect themselves from identity theft and fraud. Have you defined specifically what you consider your proprietary information? As an individual, is your proprietary information your age, home address, children’s names, family photos, religion, political views, social interests, or other data? Whether an individual or a business, do you consider privacy of your proprietary information in your online presence with thought and purpose?

Tuesday, December 1, 2009

2010 - The Social Media Marketing Experts To Watch

Every divine once in a while in life you come across someone and something special that unexpectedly changes your life - something that was meant to happen, but you didn't realize it exactly until it did. That's how I feel about the company Abraham Harrison, LLC and the Founding Partner and CEO Mark Harrison in particular. Mark changed my life a few months ago by simply asking me "What would be my dream job" in a conference call. The insights he graciously shared with me in our call and follow up emails put me on an exciting path of professional expansion and inspired creativity. He was also the first person to publish my articles on the Abraham Harrison, LLC owned website Marketing Conversation [TM] at http://www.marketingconversation.com/.
Mark is an amazingly thoughtful and warm person. Chris Abraham, the other half of Abraham Harrison, LLC, is in a word - brilliant; and is in four words - an awesome, unique perspective.