Wednesday, February 3, 2010

“What’s that mean?” – Common Professional-Use Social Media ACRONYMS Spelled Out

I am the go-to-girl for family, friends, and many business associates for social media network and blog how-to questions as well as general technology questions and ideas. Something I noticed recently is how much I take for granted in talking to people about social media. About 46% of Americans use some type of social media, but generally they are not social media experts or strategists. They don’t necessarily use it in their everyday work for example like I do. I often answer these questions with common social media acronyms, and more times than not; I am then asked “What’s that mean?” There are several good social media term glossaries on the Internet, so I decided to post a quick list of the common “acronyms” spelled out for the ones I come across the most in my social media based work. I think the majority of people know what the common social network and text acronyms mean such as LOL, OMG, IMHO, or the like; so here is my list for the common professional-use acronyms.


  • AJAX – Asynchronous Java Script and XML
  • API – Application Program Interface
  • APP – Application
  • BP - Brand Page
  • BP – Business Plan
  • CB - Click Bank
  • CGM – Consumer Generated Media
  • CPA - Cost Per Action
  • CPC - Cost Per Click
  • CPI - Cost Per Install
  • CPM - Cost Per Mile
  • CR – Conversion Rate
  • CSR - Corporate Social Responsibility
  • CSS – Cascading Style Sheets
  • DN – Domain Name
  • EFF - Electronic Frontier Foundation
  • EM – Email Marketing
  • EZINE – Electronic Magazine
  • FAVICON – Favorite Icon
  • FB – Facebook Social Network
  • FFA – Free For All Links
  • FP - Fan Page
  • FTP – File Transfer Protocol
  • GPL - General Public License
  • HTML - Hypertext Markup Language
  • IM – Instant Message or Messaging
  • IM – Internet Marketing
  • JAV or JVS – Java Script
  • LI – LinkedIn All Professional Social Network
  • MRR – Master Resale Rights
  • MS – MySpace Social Network
  • NAV – Navigation
  • NGO – Nongovernmental Organization
  • OID – Open ID
  • OM – Open Media
  • OP – Open Platform
  • OS – Open Source
  • PLR – Private Label Rights
  • PM – Private Message
  • POST – People, Objectives, Strategy, Technology
  • PPC – Pay Per Click
  • PPL – Pay Per Lead
  • PPP – Pay Per Post
  • PR – Page Rank
  • PRT – Please Retweet
  • PSM – Paid Search Marketing
  • RBOX – Resource Box or Bio Box Area
  • RL – Reciprocal Link
  • ROR – Ruby on Rails Programming Language
  • RR – Resell Rights
  • RSS – Really Simple Syndication or Rich Site Summary
  • RT - Retweet
  • SEM – Search Engine Marketing
  • SEO – Search Engine Optimization
  • SES – Search Engine Strategy
  • SG – Social Graph
  • SIG – Signature, Place to put your name, URL, etc.
  • SM – Social Media
  • SMC – Social Media Campaign
  • SMM – Social Media Marketing
  • SMO – Social Media Optimization
  • SMPR – Social Media Press Release
  • SMS – Short Message Service
  • SN – Social Network
  • SROI - Social Return on Investment
  • TBL – Triple Bottom Line
  • TC – Tracking Code for Payment
  • TOS – Terms of Service
  • UGC – User Generated Content
  • URL – Unique Resource Locator
  • UV – Unique Site Visitors
  • VM – Viral Marketing
  • VPS – Virtual Private Server
  • VW – Virtual World
  • Web 2.0 – Ongoing technological change on websites that serve high technology web based applications to the end user and generally users can submit and control content.
  • WD – Web Directory
  • WHOIS – Displays domain owner and host location detail.
  • WYSIWYG – What You See Is What You Get generally referring to screen to print.
  • XML – Extended Markup Language

As more and more people are writing and reading blogs, I am also often asked what some of the new terms coming out of the blogosphere mean. Here is a simple explanation for the growing blog type descriptions.

  • Flog – Fake blogs.
  • Microblog – Short blog posts like those from Twitter and Tumblr.
  • Moblog – Blog posted directly from mobile devices like cell phones.
  • Splog – Spam blogs.
  • Vlog – Video blogs.

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