Wednesday, September 29, 2010

Congress Ensures 2011 Poor Economic Growth with Poor Policy & Integrity Now

Delayed Tax Rate Vote Equals Continued Low Employment Growth
Photo Credit - Flickr Common License
Watching Congress the last half of 2010, Americans can only conclude true economic growth in the private sector is not a priority for representatives in either party no matter their political rhetoric to the contrary. Furthermore, Americans can only conclude Congress does not comprehend or care about the private sector growth planning realities; and those that may, do not have the political integrity to insistently champion knowledgeable economic growth policy.

Americans realize the most important reality of this election season is the economy and job growth for the first half of 2011 is going to be negatively impacted if Congress does not insist on an up or down vote on tax cut extensions without further delay. The private sector job creators must be given realism for their 2011 business expense planning, which includes tax rates, to move forward and stop sitting on potential business capital. The private sector is acting prudently by not spending or hiring even if politicians demonize them for it. Waiting is prudent when expansion planning elements like government policy and expenses are unclear.

Both Republican and Democrat voters are sick of continued poor economic growth, high unemployment, and politicians pointing fingers at each other as the reason they can’t complete definitive budget and tax policy. It’s not that hard and not doing it only benefits politicians, not the American people or private sector businesses responsible for true economic growth. Voters are tired of class warfare rhetoric being a part of the political tax landscape and for spending cuts not being a part of the budget political discussion. The private sector is neither the demon of America nor the enemy of deficit reduction.

Holding up private sector business or the top 2% of income earners as the reason there will be a $700 billion deficit if the Bush tax cuts expire is ridiculous in a non-political based argument reality. This logic ignores a cut in spending of $700 billion could eliminate such a deficit as a replacement to letting tax hikes at the upper level rise to the pre-Bush tax cut level. Currently, pre-re-election, 47 Congressional Democrats (and growing) have joined the Republicans in citing the economy is too weak to raise tax rates on any income level without a negative impact. Small business owners which are the heart of employment growth will be impacted.

The truth is Congress had all of 2010 to research, study impact, discuss, debate, and approve the budget and tax rates for 2011. If the economy and unemployment had truly been the top priority of our political leadership, either party, this would have been done. The fact that we are in the last quarter of 2010 and slightly over one month to the mid-term elections now puts Congress in a power-thinking-only mode. It puts the American people and U.S. businesses in a terrible situation. It ensures continued poor economic growth into 2011 due to this unnecessary prolonged environment of capital expenditure planning uncertainty.

Let’s be honest and stop the political gamesmanship. Our country and citizens deserve better. There are only two reasons Speaker Pelosi has not called for an up or down vote before Congress goes into re-election mode full time. As much as the Democratic leadership rails that Republicans are stopping a tax cut for 98% of Americans, the Democrats are now split on tax hikes for any income level. Speaker Pelosi and Senate Majority Leader Harry Reid do not want to put members of Congress, including them, in the position to be on the record in the matter before the mid-term elections.

Congress has failed to complete their budget obligation and should be ashamed of their performance as representatives of the people. The result of their politics before integrity is extended economic pain for Americans affected by this recession – pain that doesn’t ever seem to affect the political class personally. This will only result in continued stalled private sector job creation in the first half of 2011. This is the poorest of policy and integrity.

Tuesday, September 21, 2010

Obama, Pelosi, & Reid Could Learn a Lot from Donald Trump

Like most people, when I hear New York City and real estate in the same sentence, I think of Donald Trump. Donald Trump is a man many in our country might love to hate for his tremendous capitalistic success. Yet, this is still America, so many may in fact respect him for it understanding the intelligence, hard work, and risk-reward factor it took to get to the Trump level of success.

The Obama administration and most Democrats hold the “rich” like Mr. Trump up as the poster children for the class warfare they need to incite to continue their big government spending. They put the blame for the U.S budget deficit squarely on the rich. Their entitled logic says the rich have not and are not paying their fair share to support government spending. The truth is the top 5% of income earners pay well over 50% of the tax burden.

Democrats are counting on Americans making less than $200,000 per year to believe 50-60% or more income tax levels are acceptable as long as it doesn’t hit them. Has the average American abandoned the American Dream of opportunity to be the best you can be? Do they really buy into the need for a limit on success that President Obama once indicated? – “There comes a time when you have made enough money.”

Speaker Pelosi explained extending unemployment benefits is the best way to stimulate the economy as an answer to a struggling economy not too long ago. Senate Majority Leader Harry Reid considered a job loss of 36,000 jobs to be “really good news” in February. Earlier this month, Reid put forth he had nothing to do with high unemployment figures as a re-election campaign point.

President Obama, Speaker Pelosi, and Senator Reid could learn a lot from Donald Trump. Mr. Trump understands the America Dream and knows it is not a life of government entitlements or cradle-to-grave government regulation (read permission) in your life. He realizes the true American character leads one to prefer an opportunity for an appropriate job over extended unemployment benefits. Mr. Trump knows Americans want a hand-up during difficult times. They don’t want a political expectation that they be happy with a hand-out as the only solution to unemployment.

Mr. Trump tells it like it is. He is proud of his success and comfortable in his own skin. He has been down in his career but never out. He is a fighter. He is tough and smart. He is optimistic and believes in America. He understands capitalism and that the free market creates wealth, not government and 2000+ pages of unread legislation being passed. Could you imagine him going on an American apology tour?

Like politicians, Mr. Trump is the master of self-promotion; yet it’s done with his own money, so good for him. Unlike most politicians, he is not tone deaf to the American character. NBC’s 2010 season of the Trump reality show “The Apprentice” started last week. This season’s theme is that all of the apprentice candidates have had hugely negative life changes caused by the recession. Mr. Trump’s take charge leadership style and confidence in his ability to create solutions for even big problems are showcased in his opening “The Apprentice” monologue.

“Two years ago it began – an economic crisis that swept the world and almost brought our country to another Great Depression. You may think the worst is over, but still, talented smart people are unemployed. They are looking for work. They have no prospects. I hate what I am seeing, and I’m going to do something about it.”

There’s nothing wrong with brilliant public relations. An empathetic, yet pull yourself up by your boot strap, approach to reality reflects American compassion and dignity. The recession hit candidate cast allows a personally relatable experience for viewers. The 16 apprentice candidates range from a structural engineer who now drives a tow truck and had to cash in his 401K to the candidate whom was listed as one of the top 30 Realtors under the age of 30 and is now struggling to make ends meet.

Politicians and Washington in general have been sheltered from any of the negative personal situations caused by prolonged unemployment. Their attempt, if any, at being empathetic to regular Americans hit by the recession most often seems feeble at best.

Even with the insulation of wealth, Donald Trump reflected sincerity and the American spirit in last week’s first episode’s opening board room scene with these words of understanding and encouragement to the candidates. “Life is tough. Life is mean. The fact is you thought you were doing well at one time. You can do better than that. You can really top it. That’s what I want to see out of you folks.”

Throughout the program the unemployed candidates’ expressed “It felt good to be back at work.” They were happy to be “working hard again”. The most poignant moment in the program came when the unemployed Michigan sales representative, with 5 children and a broken marriage, stepped outside to make his necessary call to the automated unemployment benefits line. He noted he was “shamed for the first time in his life” having to use the call-in system to be able to support his family. I hope Speaker Pelosi was watching the show.

I hope President Obama was watching. Front and center in the show was that each candidate was a professional capable and used to providing for themselves without any government entitlements or handouts. When billions in stimulus spending was done for “shovel-ready projects” and to ensure union members in the public sector and at GM were whole, did any of these dollars go to creating appropriate replacement jobs for the types of professionals represented in “The Apprentice” cast that were cut by companies reducing costs?

Do President Obama, Speaker Pelosi, and Senator Reid realize who the unemployed in America is that genuinely can’t find appropriate jobs right now – simply because they are not being created in the private sector? Do they care? Are the public sector and special interest union jobs the only ones that matter to politicians putting bigger government, more business regulation, wealth distribution, and eventually higher business and capital taxes in place? Do our political leaders understand which economic policies grow the private sector and which ones kill it?

A lot can be learned from Donald Trump, and business leaders like him, for they do know what policies will keep capital in the U.S. and move business and job creation forward. Perhaps Mr. Trump can bring real-world success to a job summit in Washington. He can provide an overview of business development planning and risk-reward business realities. He can speak to unintended consequences.

Mr. Trump is a survivor and a winner. He is calm, seasoned, savvy, brave, and compassionate. He is not aloof and removed when talking about the pain of this recession. He understands capitalism and why it is the only economic system that ensures continued innovation and net wealth for people and government. I would assert Mr. Trump would not be willing to settle for the “new normal” in America being a lower standard of living expectation for all non-politically connected Americans.

Mr. Trump knows spending $111 million to create 55 jobs in California would not be considered a job creation success. He knows people in charge should be held accountable whether in government or business. Mr. Trump walks the talk - If you don’t do a good job and you can’t support your performance with reasonable results – You’re Fired. Government in general and politicians in particular could learn a lot from Donald Trump.

Friday, September 3, 2010

The LinkedIn Success Story - The Jobs Tool for the 2010’s, Part 5, International Focus in a Global Economy


Just about every major U.S. company is thinking globally. They are increasing their international focus and opening offices in countries outside of the United States. Today’s jobs and market discussions center around NAFTA and worldwide trade as global economic and international business reports are in the news every day in the U.S. and internationally.

LinkedIn has followed this American business trend and has much success in opening up markets for their product internationally. With over 75 million members in 200 countries on all 7 countinents, LinkedIn is available in English, French, German, Italian, Portuguese, and Spanish. They now have a European office centered in London, England as well as several offices in the U.S.

LinkedIn provides a cornecopia of possibility for Americans to think internationally and make connections globally. There are numerous worldwide recruiters on LinkedIn with international clients looking for talent across all indutries, at all experience levels, in every country . There are numerous American companies looking to do business with companies outside of the U.S. and vice versa on LinkedIn.

A simple LinkedIn People search on the keywords “international recruiter” returns 46,166 matches, and keywords “global recruiter” returns 28,837 matches. A LinkedIn Group search on the keyword “international” brings back over 19,052 matches, and keyword “global” has 14,368 matches. The keyword “international” and “global” in a Company search returns 58,647 and 40,718 matches respectively.

International member success examples are included in the LinkedIn Resources Section with titles like “LinkedIn Member in India Lands Job at Yahoo! Because of His LinkedIn Profile”. International companies gain clients and capital as LinkedIn further notes in their news, “Irish Start Up Raises $230,000 Using only LinkedIn” and “Member in China gets 75% of Business from LinkedIn”. International charitable interaction is reflected too, “Children in Bangalore, South India Get New Books Because of a LinkedIn Group”.

LinkedIn’s very recent press releases illustrate their international push and growing global membership.

8-25-2010 LinkedIn announces 2 million members in the Netherlands
7-22-2010 LinkedIn reaches 1 million members in Spain
6-9-2010 LinkedIn celebrates another milestone: hits 4 million members in the UK
4-15-2010 Italians get a local flavor of LinkedIn
4-13-2010 LinkedIn launches in Portuguese and continues to expand its international footprint
3-29-2010 LinkedIn membership surpasses 2 million in Canada

According to Alexa-The Web Information Company, LinkedIn has a three-month U.S. only Alexa traffic rank of 17 and a global Alexa traffic rank of 28. Alexa also lists LinkedIn’s international traffic rankings by some specific countries.

GLOBAL RANK - COUNTRY

11 - India, Ireland, Netherlands
13 - South Africa
14 - United Kingdom
15 - Canada
16 - Australia
17 - Denmark, Israel, (United States)
18 - Pakistan
28 - (Overall Global)
30 - Spain
32 - Sweden
33 - Argentina, Belgium
44 - Italy
72 - Brazil
83 - Germany
87 - France
121 - Mexico
124 - Russia
356 - China
370 - Japan

LinkedIn is the top all-professional social media network. All but one of the Alexa global ranked top ten companies is American, yet like LinkedIn, their reach is global.

GLOBAL - U.S. - COMPANY

1 - 1 - Google
2 - 2 - Facebook
3 - 4 - YouTube
4 - 3 - Yahoo!
5 - 11 - Windows Live
6 - 362 - Baidu (#1 in China)
7 - 6 - Wikipedia
8 - 10 - Blogger.com
9 - 12 - MSN
11 - 7 - Twitter

All members of the LinkedIn referred expert panel, CPA-Consultant Ken Nussbaum, Executive Coach Debra Forman PCC, and Life Coach Phyllis Reardon are excited by and encouraged with the opportunity they see for LinkedIn members to expand their international focus and possible global client base.

The international connections that are made on LinkedIn allow for individualized opportunities as well as the bigger global deal making you hear about in news reports. Panel member Debra Forman was introduced by a UK contact to a Belgian Executive Director. She coached him and has now become associated with his association and travels internationally to their meetings, coaches, and puts on workshops.

On a personal note, I was invited to write for publication in Europe from LinkedIn contacts. I have also put together an Italian friend that lives in London with one of my connections in Italy to do a blog translation project from Italian into English - all through LinkedIn.

Executive Coach Debra speaks for the LinkedIn panel summarizing, “LinkedIn is borderless. That's the beauty of it. There are no barriers to geography, industry, etc. I use LinkedIn globally. I connect to contacts everywhere and use it effectively to link contacts in other jurisdictions. I coach people to take advantage of the breadth of LinkedIn and to market themselves to this huge market. If people are interested in venturing outside their sphere of comfort or jurisdiction, LinkedIn is for them.”

Large or small, the international focus in the 2010’s makes life an adventure and business global. LinkedIn is a major facilitator for individuals and companies wherever they live and work in the world. We are not just in Kansas anymore Toto! It truly is a global economy in 2010 and beyond. This could play out to be a very good thing for American business in the long run. It has for LinkedIn.

Part 1 – Why Use LinkedIn?
Part 2 – Getting the Most Out of LinkedIn
Part 3 – LinkedIn Member Success
Part 4 – LinkedIn Features & Statistics

Thursday, September 2, 2010

The LinkedIn Success Story - The Jobs Tool of the 2010's, Part 4 Features & Statistics


A large element in LinkedIn’s success story is its feature rich functionality that really works for facilitating successful professional networking. Many members already use the Twitter connection functionality and the application for BlackBerry released earlier this year. LinkedIn isn’t resting on their laurels. They have been rolling out updates to their networking site’s look and functionality the past few months with more updates slated in the upcoming weeks.

The updates now being rolled out include a more modern “app” look and enhanced social networking and message features. You can now “follow” companies as well as members, “save” member profiles, and indicate “like” on member updates and comments. You can “save” searches and set-up an automatic email when new matches meet the search criteria. Groups now have a “promotion tab” and new rules to separate member promotion postings from actual discussion comments. You can more easily delete threads from Group discussions. Groups also notate “Top Influencers This Week” and “Manager’s Choice” for discussion participation. An update to LinkedIn Inbox, the email feature, now separates messages from invitations making it easier to track your profile marketing and connections status and allows deletion.

You can see a complete overview of what is new at LinkedIn Blog and view a video on YouTube noting the Group updates. The LinkedIn Learning Center provides information on using LinkedIn with your mobile phone and a complete New Users Guide.

LinkedIn’s Analyst Quotes cites, “To reach the unfamiliar, LinkedIn this year revamped its site. It unfurled a recruiting service for human-resource departments, a survey application for market research firms and several advertising services. It launched a new search platform, mobile service, company profiles and a redesigned home page. And it served up Spanish and French versions of the site. Jeremiah Owyang, analyst at Forrester Research, says...LinkedIn's new additions have made it easier for its members to collaborate not just with co-workers but people outside of their jobs.”

LinkedIn series panel expert Ken Nussbaum, reflects on his favorite LinkedIn features, “The feature I like more than any other is the ability to have people browse through your connections. Whenever I connect with someone, I recommend that they look through my connections to see who might be a good contact for them. This is especially important for people who are job hunting. I've been able to put mutual connections in touch with each other.”

CPA and Consultant Ken continues, “LinkedIn has excellent features especially the ability to search in so many different ways - by people directly by name, by company and by school. And, you can search through your groups as well.”

Series panelist Debra Forman, PCC of Pinstripe Coaching is a certified Executive Coach at the Professional Certified Coach (PCC) level. She notes her favorite feature, ”LinkedIn provides members with their own Home Page - a "one stop shop" feature. You can access everything on LinkedIn from your home page - your profile; your ability to add/remove links; a view of your group activities; a snapshot of discussions and activities involving your contacts; featured items from your top three groups; and a view of the top six visits to your profile.”

Debra’s best expert advisement to all her clients is “They visit their home page daily to be proactive and the most effective in utilizing LinkedIn.”

Series panelist Phyllis Reardon, President of CoachPhyllis.Com Inc, offers, “Of the many features and functions of LinkedIn, the two that I make the most use of as a Life Coach are the Answers section and Groups. As a businessperson, both of these features supply me with knowledge and information.”

Phyllis details, “Being a member of Groups allows me to discuss and gather information that is relevant to my life coaching practice. It places me in direct personal contact with other life coaches allowing for quality professional dialogue.”

Phyllis notes, “The Answer section connects me to great minds outside my Life Coaching groups which affords me the opportunity to receive diversity in thought and opinion in response to my query. At any time during my work day I can post questions on LinkedIn and within minutes receive numerous responses.”

The LinkedIn Partners list includes some business heavy-hitters like Amazon, American Express, Business Week, CNBC, Google, Reuters, and Twitter. For a complete list of LinkedIn’s 24 listed partners, go to http://press.linkedin.com/partners.

According to Alexa-The Web Information Company, “LinkedIn has a three-month global Alexa traffic rank of 28. The time spent in a typical visit to it is approximately seven minutes, with 37 seconds spent on each pageview, and search engines refer about 15% of visits to this site. About 29% of visits to this site consist of only one pageview (i.e., are bounces). Linkedin.com can be found in the ‘Social Networking’ category.” The Alexa U.S. only traffic rank for LinkedIn is 17.

Alexa’s tracking reflects LinkedIn’s reach grows consistently. LinkedIn’s 3-month reach was 2.65800 with a +8.6% change; 1-month reach was 2.84900 with a +8% change; and a 7-day reach of 2.94100 with a +0.6% change as of site numbers on August 30.

Alexa’s “Audience Demographics for LinkedIn” measures how popular LinkedIn is relative to the general Internet population. The LinkedIn audience is highest in the 25-54 age range with it being most popular with the 35-44 age range. The LinkedIn audience is lowest in the 18-24 age range followed by the 65+ age range. LinkedIn’s popularity is fairly even among males and females and also with those that do or do not have children. LinkedIn’s most popular browsing location is work with this location being higher in the Alexa measure than either home or school, which were fairly equal.

Alexa’s education and income measure results for LinkedIn conveys LinkedIn’s all-professional status in the social networking category. LinkedIn is most popular with the college degreed demographic and most notably with the graduate school audience. It is significantly less popular with the no college demographic. LinkedIn is most popular with the higher income demographic – first in popularity with the $100K+ income level and second with the $60K-$100K income level. It is significantly less popular with the $0-$30K income level.

Analytics company Compete calculates LinkedIn’s rank at 58 for July 2010 which represents a +3 increase over June 2010. Compete’s “Monthly Normalized Metrics” reflect 13,997,327 unique visits in July 2010 to the LinkedIn website which was a +5.80% increase over June 2010.

Part 1 – Why Use LinkedIn?
Part 2 – Getting the Most Out of LinkedIn
Part 3 – LinkedIn Member Success

Wednesday, September 1, 2010

The LinkedIn Success Story – The Jobs Tool for the 2010’s, Part 3 – LinkedIn Member Success

In reality, every day networking is the most successful employment agency and new client-marketing tool in today’s challenging work environment. Internet technology, social media, and people are the networking tools that lead to success. LinkedIn members know no matter what industry or business you are in, having a profile on LinkedIn is an advantage in networking – and not having one on LinkedIn is a disadvantage.

I recently interviewed Mark Stelzner, Founder of the JobAngels Network. He describes the power of networking best, “Today, through the power of social media, each of us is just a few connections away from someone who may be able to help you by opening up their network, offering real-world advice from experts in their industry or field, connecting with individuals inside organizations who are hiring; and ultimately putting people back to work.” Mark knows the value in utilizing LinkedIn. He has both a LinkedIn personal profile as well as a JobAngels Network Group. His LinkedIn group has over 17,000 members and continues to grow.

It’s tough out there in this recession, and one necessity for success is being visible and easily accessible for those looking for talent whether to hire as an employee, consultant, product provider, or business partner. LinkedIn is recognized as the largest and most influential referral network and the jobs tool for the 2010’s.

Recruiters generously use LinkedIn as a tool to recruit both active and passive talent for open positions with their clients. LinkedIn touts its trademarked Talent Advantage, “Over 900 companies are already hiring hard-to-find passive candidates with LinkedIn Talent Advantage.” This LinkedIn product offers companies “widest search available and ultra-precise targeting” among other features.

LinkedIn’s reputation for enhancing its members’ success has earned respect and notice in the press with numerous recent articles by big-name media:
* LinkedIn the top tool for marketers, Marketing Vox, August 19, 2010
* How to Use LinkedIn to Get Hired, Fins/The Wall Street Journal, August 19, 2010
* How to Network Effectively, Inc. Magazine, August 11, 2010

In their Resources Section, LinkedIn records a sampling of their member success stories with titles, “After a Layoff LinkedIn Member Lands New Job with Better Hours and More Money” and “Jobseeker Snags a Job One Week After Layoff Because of LinkedIn”. LinkedIn reflects the level of diversity of success its members can have with “LinkedIn Helps Member Get Closer to Outerspace”. “Oracle’s CFO Landed His Post Through His LinkedIn Profile” highlights LinkedIn’s acceptance in the C-Suite.

All three of the experts referred by LinkedIn for this article series agree, the more you participate in your LinkedIn membership, the more success you will see. If you do not personally have success from your LinkedIn membership, more than likely, you are not using it to its fullest potential – and to yours.

Ken Nussbaum, our lead panel expert provided by LinkedIn, describes these member success stories:

* A former colleague was looking for a job. She contacted people with whom she used to work and asked for any leads and recommendations highlighting her accomplishments. It helped jump-start her job search.
* A friend was looking for contacts at a specific company and used LinkedIn to search. As it turned out, he had numerous connections within his network including a second-degree connection with the woman in charge of hiring for the advertised position. Although the position had already been filled, the woman referred him to a colleague who happened to be looking to fill a similar position.
* A friend was relocating across the country and sought various referrals. He reached out to his LinkedIn network and was able to find recommendations for doctors, dentists, auto mechanics and restaurants. This helped him be less anxious about the move and in a good place to start his work in the new location.

Ken shares his expertise by noting client connections often come to LinkedIn members directly and indirectly through their profile and participation.

* Recommendations bring business. A client of mine, whom is also a LinkedIn connection, wrote a recommendation for me. A colleague of that client was looking for tax assistance. He read my recommendation from his friend and then wanted more information about my services. His initial contact with me came from a place of my friend says you and I need to work together. How do we make it happen?
* Many client opportunities come about indirectly through LinkedIn. There are times when a tenuous connection can be made more solid by referring them to your LinkedIn profile. It is important to have potential clients see recommendations of your work prior to them feeling comfortable in contacting you. On more than one occasion, a new client has told me that what they saw in the profile made a huge difference to them.
* Professional relationships and client opportunities often start by a mutual membership in a LinkedIn Group. There are a number of people with whom it is unlikely I would have crossed paths if not for being actively involved on LinkedIn. In fact, one of them is reading this e-mail right now!

LinkedIn referred expert panelist Debra Forman, PCC coaches her clients “to focus on the relationship not on the sale, as there will be great disappointment if the assumption is work with each venture. You connect, build a relationship, and then the work will hopefully happen. There are no guarantees, but one is definitely in a better position than not by using LinkedIn.”

Debra offers great advice for LinkedIn member success.

* I connect with people I know or whom have been introduced to me. I do not add contacts as a numbers game. That takes away my effectiveness to stay on top of my clients' & contacts' activities.
* LinkedIn should not be a numbers game. It is a professional interactive networking tool. You need to set and keep the bar high at all times.
* Networking is about helping others, and I use LinkedIn in the same way. I use it to refer contacts and work to my clients.

Debra highlights, “An important key is to use your contacts effectively by finding out who has a connection to the job.” She offers these examples.

* A client found a marketing job listing on LinkedIn. She reviewed which of her contacts were connected to the organization. She contacted them and told them about her application. They spoke to the company on her behalf giving her a face in the crowd. She had an interview and got the job.
* A client saw a legal job ad. She again checked which of her contacts were linked to the company. She found out I was. I connected her with the job contact. That job didn't pan out but connections were made.
* Another client saw another legal ad. She contacted someone who went to her law school who was in a LinkedIn group. That contact was able to provide her additional information on the ad giving her further insight and an advantage.

LinkedIn referred series panel expert Phyllis Reardon, facilitates, “As a professional life coach, I make regular use of all possible connections on LinkedIn. I can walk into my home office any morning of the week and connect with 1000s of life coaches around the world. On a daily basis I pick the ‘life coaching brains’ of some of the best in the world through my LinkedIn Groups.”

Phyllis shares high praise for LinkedIn, “No other venue in my career has offered me this professional opportunity. I can post a life-coaching query in a particular group and in minutes, sometimes seconds, I receive varied and rich responses. The old adage, ‘two heads are better than one’, becomes a reality on LinkedIn.” She notes the relationship building that is so important on LinkedIn with “I receive help but I also find opportunity to share my expertise with other professionals.”

Phyllis describes her own LinkedIn member success story, “In early summer 2010, a young professional educator posted a question in the Q&A section of LinkedIn regarding her new position as an education consultant. She expressed some concerns on where to start and was feeling a little overwhelmed. The question immediately captured my attention, for her new position was exactly the same as one I had recently left after 15 years. I gave her a list of all the initial steps she should take and all of the areas I felt she should become immediately familiar. This proved to be a tremendous help to her at the beginning of her career.”

All of our expert panelist agree with Phyllis’ member success summary, “This is networking at it’s finest – Meet, Connect, Share. LinkedIn is professionals helping professionals. I like to say, opportunities exist at LinkedIn, but only if you get Linked IN.”

I agree with our experts, and LinkedIn is an important element of my brand and networking. Many of my international writing contacts and my radio co-host for Women on the Move media group contacts has come from LinkedIn.

Good professional experience and reputation initiates your brand building. Great associations and endorsements cement your brand foundation. Excellent relationships maintain and grow your brand strength. Maximum public presence begets new opportunities and increased brand excellence in reputation, associations, endorsements, and relationships. Success begets success.


Part 1 – Why Use LinkedIn?
Part 2 – Getting the Most Out of LinkedIn

Part 4 - Features & Statistics
Part 5 - International Focus in a Global Economy