Wednesday, July 20, 2011

“What’s that mean?” – Common Social Media & Mobile Acronyms List

Photo Credit - Flickr Common

Have you recently read a news article or email at work on social media or mobile technology that included two or more letter acronyms wondering, “What’s that mean?” Have you sat in a meeting at work to discuss a social media or and mobile marketing plan hearing those same acronyms and was too embarrassed to ask, “What’s that mean?”

I am the go-to-girl for family, friends, and many business associates for social media network and blog how-to questions as well as mobile app and general technology questions and ideas. Something I noticed recently is how much I take for granted in talking to people about this.

According to a new study by Forrester Research, “Now more than four in five US online adults use social media at least once a month, and half participate in social networks like Facebook.”

Of course most are not social media experts or strategists. They don’t necessarily use it in their everyday work for example like I do. I often answer questions with common social media and mobile acronyms without thinking about it. More times than not, I am then asked “What’s that mean?”

There are several good social media term glossaries on the Internet, so I decided to provide a quick list of the common “acronyms” spelled out for the ones I come across the most in my social media based work. I think the majority of people know what the common social network and text acronyms mean such as LOL, OMG, IMHO, or the like; so here is my list for the common professional-use acronyms.

Following the social media list is a mobile list I most often see in my work. Did you know Mobile means Mobile Source Emission Model? I didn’t until recently.

Social Media:

AJAX – Asynchronous Java Script and XML

API – Application Program Interface

APP – Application

BP - Brand Page

BP – Business Plan

CB - Click Bank

CGM – Consumer Generated Media

CPA - Cost Per Action

CPC - Cost Per Click

CPI - Cost Per Install

CPM - Cost Per Mile

CR – Conversion Rate

CSR - Corporate Social Responsibility

CSS – Cascading Style Sheets

DN – Domain Name

EFF - Electronic Frontier Foundation

EM – Email Marketing

EZINE – Electronic Magazine

FAVICON – Favorite Icon

FB – Facebook Social Network

FFA – Free For All Links

FP - Fan Page

FTP – File Transfer Protocol

GPL - General Public License

HTML - Hypertext Markup Language

IM – Instant Message or Messaging

IM – Internet Marketing

IMAP - Internet Message Access Protocol

IP - Internet Protocol Address

JAV or JVS – Java Script

LI – LinkedIn All Professional Social Network

MRR – Master Resale Rights

MS – MySpace Social Network

NAV – Navigation

NGO – Nongovernmental Organization

OID – Open ID

OM – Open Media

OP – Open Platform

OS – Open Source

PLR – Private Label Rights

PM – Private Message

POST – People, Objectives, Strategy, Technology

PPC – Pay Per Click

PPL – Pay Per Lead

PPP – Pay Per Post

PR – Page Rank

PRT – Please Retweet

PSM – Paid Search Marketing

RBOX – Resource Box or Bio Box Area

RL – Reciprocal Link

ROR – Ruby on Rails Programming Language

RR – Resell Rights

RSS – Really Simple Syndication or Rich Site Summary

RT - Retweet

SEM – Search Engine Marketing

SEO – Search Engine Optimization

SES – Search Engine Strategy

SG – Social Graph

SIG – Signature, Place to put your name, URL, etc.

SM – Social Media

SMC – Social Media Campaign

SMM – Social Media Marketing

SMO – Social Media Optimization

SMPR – Social Media Press Release

SMS – Short Message Service

SN – Social Network

SROI - Social Return on Investment

TBL – Triple Bottom Line

TC – Tracking Code for Payment

TOS – Terms of Service

UGC – User Generated Content

URL – Unique Resource Locator

UV – Unique Site Visitors

VM – Viral Marketing

VPS – Virtual Private Server

VW – Virtual World

WD – Web Directory

WHOIS – Displays domain owner and host location detail.

WYSIWYG – What You See Is What You Get generally referring to screen to print.

XML – Extended Markup Language

As more and more people are writing and reading blogs, I am also often asked what do terms coming out of the blogosphere mean. Here is a simple explanation for the growing blog type descriptions.

FLOG – Fake blogs.

MICROBLOG – Very short blog posts like those from Twitter and Tumblr.

MOBLOG – Blog posted directly from mobile devices like cell phones.

SPLOG – Spam blogs.

VLOG – Video blogs.

Mobile Acronyms:

802.11 – IEEE Networking Standards for WiFi Equipment

1G – First Generation

2G – Second Generation

2.5G – Second and a Half Generation

3G – Third Generation (And so on with future 4G, 5G, etc.)

3GPP – Third Generation Partnership Project

3GPP2 – Third Generation Partnership Project Two

AAA – Authentication, Authorization, Accounting

AUC – Authentication Channel

BC – Billing Channel

BCH – Broadcasting Channel

BER – Bit Error Rate

BPS - Bits Per Second

BS – Base Station

BSC – Base Station Controller

BTS – Base Transceiver Station

CBR – Constant Bit Rate

CDMA - Code Division Multiple Access

CDR – Call Data Record

CN – Core Network

DCC – Digital Color Code

DTA – Data Transfer Adapter

DTC – Digital Traffic Channel

EDGE - Enhanced Data

GSM Environment

EDI – Electronic Data Interchange

EIR – Equipment Identity Register

ETP - Email Transfer Protocol

EVDO - EVolution-Data Optimized

FM – Frequency Modulation

FSK – Frequency Shift Keying

FTMD – Full Track Music Download

GPRS - General Packet Radio Service

GPS – Global Position System

GSM - Global System for Mobile communication

HLR – Home Location Register

iDEN - Integrated Dispatch Enhanced Network.

IEEE - Institute of Electrical and Electronics Engineers

IMEI - International Mobile Equipment GSM Identity Code

IMSI – International Mobile Subscriber

LBS – Location Based Services

MC – Message Center

MCS – Mobile Cellular System

MDS - Mobile Data Service

ME – Mobile Equipment

MIN – Mobile Identification Number

MMS - Multi-Media Messaging

PCN – Personal Communication Network

PCS – Personal Communication Services

PDA – Personal Digital Assistant

PIM - Personal Information Management

PPP - Point-to-Point Protocol,

POP/POP3 - Post Office Protocol or Post Office Plus 3

PTTPush to Talk or Press to Transmit

QOS – Quality of Service

QR Code - Quick Reference, Bar code to bring user to website or more information.

SIM Smart Card or Subscriber Identity Module

SIS – Subscriber Identity Security

SMS - Short Message Service

Smishing – SM Phishing

SMTP - Simple Mail Transfer Protocol

SMS – Short Message Service

SMSC – Short Message Service Center

TACS – Total Access Communication System

TIA – Telecommunication Industry Association

UE – User Equipment

UMTS – Universal Mobile Telecommunication System

UPR – User Performance Requirements

USB – Universal Serial Bus

VLR – Visitor Location Register

VMS – Voice Mail System

WAP - Wireless Application Protocol

WEP - Wired Equivalent Privacy.

WLAN - Wireless Local Area Network

Join Brenda on Twitter and Facebook.

1 comment:

  1. Mobile marketing is growing in importance day by day, and, for small businesses, it represents a great way of getting in touch with their customers, and gaining new ones.

    Coral Springs cell phone marketing